Formica® TopLine, Cabinet DoorLine & 180fx™ showcased at ZOW Moscow in Russia
November 2011
ZOW, an international exhibition for the furniture industry, was held in Moscow, Russia on November 21-25, 2011. During the eight years ZOW has been present in Russia it has provided a communication platform for the industry which serves to promote innovative ideas and products. More than 18 600 industry members visited the over 160 Russian and international exhibitors, and Formica® Group was there to take part in this important event.
Formica® Group showcased two newly launched ranges; TopLine and Cabinet DoorLine. With over one hundred designs, new surface finishes and the new 180fx™ range, Formica® TopLine collection offers top quality laminate for worktops to the residential sector. The Formica® Cabinet DoorLine collection brings intriguing designs and finishes for furniture fronts and other vertical applications. Bringing together originality, new trends and solutions, the these collections allow both fabricators and customers to add their own personal touch to the environments they create.
Ingvar Delen, Regional Director of Formica® Group, Northern Europe comments on the exhibition:
"Formica® has worked through distributors in Russia for many years but have not really focused on brand awareness. As Russia has become one of the most progressive markets in Europe we would like to start building an awareness of the Formica® brand and also gain more knowledge about Russian design trends in order to develop suitable product ranges for this important market."
Formica®'s participation in the exhibition provided a great opportunity to effectively communicate the TopLine and DoorLine ranges to the Russian market, and with the visitors being over 95% industry specialists it has proved to be one of the key events Formica® has taken part in this year.
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