Exciting New Partnership for Formica Group in Germany
April 2011
Formica Group is pleased to announce a new extension of its existing partnership with HW Industries. Drawing on two strong brands, a new distribution company called HomaTrade GmbH has been created to exclusively offer Formica® High Pressure Laminate (HPL) alongside HOMAPAL metallic laminates.
The new partnership, now in operation, means that stock of Formica® laminate is held in Germany. As a leading provider of surfacing products, HW Industries has a strong business heritage and is renowned for providing high quality products and customer service. This is an excellent fit with the ethos of Formica Group.
Reinhard Henkel, Managing Director, HomaTrade comments: "Our partnership with Formica Group means that our clients will have the best materials available to them – 'Premium-Schichtstofffe exklusiv aus einer Hand'. With architects and designers always looking for options to create that special look, we can offer a really comprehensive choice for the specifier."
Jason Tidyman, Regional Director UK, Ireland and Central Europe, adds: "We have worked with HW Industries through Homanit GmbH since 1983 and the longevity of this relationship means that HomaTrade was our natural choice when we were looking for an exclusive distributor in this important market. We are confident that this move will enhance our offer to the market in Germany and enable us to service customers in an efficient and timely manner."
HomaTrade will stock premium textures and stunning new patterns from the Formica Collection including; AR Plus®, Rigato™, Mode and Geo.
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